Roni Krakover

Another TechVibes Article: Four Things To Do with Your Domain Before Launching

Another TechVibes article, inspired by our companies at INcubes: they purchase (many) domains way before they launch, and often don’t do anything with them in the meantime.

What happens is that visitors that go to the company’s URL see an error page or generic ads displayed by domain registrar.

You might wonder who types in the company’s URL before it launches, but you’ll be surprised. This is quite common if people in the company are using email addresses under that… Continue reading

TechVibes Article : Valuable Insights Gained from Two Years of Accelerating Awesome Startups

An article I wrote about lessons learned at INcubes was published on TechVibes today.

In the article I share the lessons learned and insights gained from two years of accelerating tech companies at INcubes. I am proud to be part of an organization that constantly learns on the go and seeks to improve. You can read the full article here, I’m pasting a teaser:

A rolling model allows accelerators to choose the best companies. Our old intake… Continue reading

Advanced Search Tactics on Hootsuite

I wrote this article following a more basic article about HootSuite keyword and search streams, to suggest some advanced search tactics after you’ve mastered the basic ones.

Use Negative Search Terms

Using negative search terms allows you to see search results for certain expression while omitting search results that contain your “negative” expression. When used correctly, this feature can help you narrow your search results effectively.

Let’s say for example that you want to see competitors for your snow… Continue reading

Social Listening Using HootSuite

One of the most valuable practices you can engage in with HootSuite is social media listening, a.k.a social media monitoring or tracking. I would argue that it is perhaps even more important than “broadcasting” your message. Listening to what is out there, what customers are saying about your brand, can help you understand what kind of content you should share with them.

In this article I will share with you how you can use this powerful tool to get business… Continue reading

Location-based Search on HootSuite

The location-based search tool on HootSuite is one of the most valuable search features, and is especially useful if:

  • You are running a local business
  • You are looking for a job in a specific area
  • You are interested in local events and news about your community

 

Setting up a Geo search is easy. Here is how you can do it:

  • Go to HootSuite dashboards > add stream > Twitter > search
  • Type in your search term
  • Click on the… Continue reading
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